Case-Based Slogan Production
نویسندگان
چکیده
This paper presents a case-based approach to automated generation of slogans. We use a collection of cases out of which the selected ones get transformed and adapted to a new context that is represented by a textual description of the slogan’s target. We also propose a methodology for evaluation and ranking of the final results. The approach is experimentally applied to two real-world use cases. The results indicate the ability of the approach to create slogan prototypes and reveal the issues to tackle in the next steps of solving this challenging problem.
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